Today we talked with Jerik Centeno, creator of the local San Diego indie kaleidoscopic pop group, Small Culture. We recently played a show at The Casbah with him, and they absolutely tore the roof off the place. Jerik’s story is interesting. His group, Small Culture started as a two piece in a small performance space in Hawaii. Now the members have made their way across the water to San Diego and have taken on new instrumentalists. We discuss Jerik’s writing process, and where he draws inspiration in order to make new music. Lots of talk about some of our favorite musicians and discussion of trends in the music performance industry. Listen to small culture at their bandcamp page, and catch Jerik and his group this Friday for their Cinco De Mayo performance at The OB Template.